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Halo Infinite is a good game that’s only become better over the last year or so thanks to smart updates and new content being added each season. Yet the Xbox and PC shooter’s latest season is missing something: cutscenes. But fans don’t seem to mind, because 343 says their omission is so the team can work on creating… Read more... View the full article

Immortals of Aveum is a Doom-like shooter where you wield magic spells instead of guns. There’s something about it that feels unmistakably like an Xbox 360 or PlayStation 3 throwback, but it’s actually a new, big budget indie game from the same EA Originals label that brought us It Takes Two and, more recently, Wild… Read more... View the full article

The messy aftermath of Reddit’s controversial API price increase might get messier. The ransomware hacker group BlackCat, which claimed responsibility for snatching 80GB of company data in February, is now demanding the news aggregator and community platform fork over $4.5 million and rescind its latest policy… Read more... View the full article

Valve—the company behind Half-Life, Counter-Strike, and digital game store juggernaut Steam—has revealed its future plans for its popular free-to-play MOBA, Dota 2. And those plans, surprisingly, don’t involve players buying annual paid battle passes that require grinding to unlock cosmetics and other new content.… Read more... View the full article

Generative AI will “supercharge” creators across industries and content types, NVIDIA founder and CEO Jensen Huang said today at the Cannes Lions Festival, on the French Riviera. “For the very first time, the creative process can be amplified in content generation, and the content generation could be in any modality — it could be be text, images, 3D, videos,” Huang said in a conversation with Mark Read, CEO of WPP — the world’s largest marketing and communications services company. Huang and Read backstage at Cannes Lions At the event attended by thousands of creators, marketers and brand execs from around the world, Huang outlined the impact of AI on the $700 billion digital advertising industry. He also touched on the ways AI can enhance creators’ abilities, as well as the importance of responsible AI development. “You can do content generation at scale, but infinite content doesn’t imply infinite creativity,” he said. “Through our thoughts, we have to direct this AI to generate content that has to be aligned to your values and your brand tone.” The discussion followed Huang’s recent keynote at COMPUTEX, where NVIDIA and WPP announced a collaboration to develop a content engine powered by generative AI and the NVIDIA Omniverse platform for building and operating metaverse applications. Driving Forces of the Generative AI Era NVIDIA has been pushing the boundaries of graphics technology for 30 years and been at the forefront of the AI revolution for a decade. This combination of expertise in graphics and AI uniquely positions the company to enable the new era of generative AI applications. Huang said that “the biggest moment of modern AI” can be traced back to an academic contest in 2012, when a team of University of Toronto researchers led by Alex Krizhevsky showed that NVIDIA GPUs could train an AI model that recognized objects better than any computer vision algorithm that came before it. Since then, developers have taught neural networks to recognize images, videos, speech, protein structures, physics and more. “You could learn the language of almost anything,” Huang said. “Once you learn the language, you can apply the language — and the application of language is generation.” Generative AI models can create text, pixels, 3D objects and realistic motion, giving professionals superpowers to more quickly bring their ideas to life. Like a creative director working with a team of artists, users can direct AI models with prompts, and fine-tune the output to align with their vision. “You have to give the machine feedback like the best creative director,” Read said. These tools aren’t a replacement for human creativity, Huang emphasized. They augment the skills of artists and marketing professionals to help them feed demand from clients by producing content more quickly and in multiple forms tailored to different audiences. “We will democratize content generation,” Huang said. Reimagining How We Live, Work and Create With AI Generative AI’s key benefit for the creative industry is its ability to scale up content generation, rapidly generating options for text and visuals that can be used in advertising, marketing and film. “In the old days, you’d create hundreds of different ad options that are retrieved based on the medium,” Huang said. “In the future, you won’t retrieve — you’ll generate billions of different ads. But every single one of them has to be tone appropriate, has to be brand perfect.” For use by professional creators, these AI tools must also produce high-quality visuals that meet or exceed the standard of content captured through traditional methods. It all starts with a digital twin, a true-to-reality simulation of a real-world physical asset. The NVIDIA Omniverse platform enables the creation of stunning, photorealistic visuals that accurately represent physics and materials — whether for images, videos, 3D objects or immersive virtual worlds. “Omniverse is a virtual world,” Huang said. “We created a virtual world where AI could learn how to create an AI that’s physically based and grounded by physics.” “This virtual world has the ability to ingest assets and content that’s created by any tool, because we have this interface called USD,” he said, referring to the Universal Scene Description framework for collaborating in 3D. With it, artists and designers can combine assets developed using popular tools from companies like Adobe and Autodesk with virtual worlds developed using generative AI. NVIDIA Picasso, a foundry for custom generative AI models for visual design unveiled earlier this year, also supports best-in-class image, video and 3D generative AI capabilities developed in collaboration with partners including Adobe, Getty Images and Shutterstock. “We created a platform that makes it possible for our partners to train from data that was licensed properly from, for example, Getty, Shutterstock, Adobe,” Huang said. “They’re respectful of the content owners. The training data comes from that source, and whatever economic benefits come from that could accrete back to the creators.” Like any groundbreaking technology, it’s critical that AI is developed and deployed thoughtfully, Read and Huang said. Technology to watermark AI-generated assets and to detect whether a digital asset was modified or counterfeited will support these goals. “We have to put as much energy into the capabilities of AI as we do the safety of AI,” Huang said. “In the world of advertising, safety is brand alignment, brand integrity, appropriate tone and truth.” Collaborating on Content Engine for Digital Advertising As a leader in digital advertising, WPP is embracing AI as a tool to boost creativity and personalization, helping creators across the industry craft compelling messages that reach the right consumer. “From the creative process to the customer, there’s going to have to be ad agencies in the middle that understand the technology,” Huang said. “That entire process in the middle requires humans in the loop. You have to understand the voice of the brand you’re trying to represent.” Using Omniverse Cloud, WPP’s creative professionals can build physically accurate digital twins of products using a brand’s specific product-design data. This real-world data can be combined with AI-generated objects and digital environments — licensed through partners such as Adobe and Getty Images — to create virtual sets for marketing content. “WPP is going to unquestionably become an AI company,” Huang said. “You’ll create an AI factory where the input is creativity, thoughts and prompts, and what comes out of it is content.” Enhanced by responsibly trained, NVIDIA-accelerated generative AI, this content engine will boost creative teams’ speed and efficiency, helping them quickly render brand-accurate advertising content at scale. “The type of content you’ll be able to help your clients generate will be practically infinite,” Huang said. “From the days of hundreds of examples of content that you create for a particular brand or for a particular campaign, it’s going to eventually become billions of generated content for every individual.” Learn more about NVIDIA’s collaboration with WPP. View the full article

The Legend of Zelda: Tears of the Kingdom is Nintendo’s most expensive game, the first the developer debuted at the (unfortunately) new industry standard price of $70. Now, though, a baked-in Amazon discount lets you buy the game for $60, or the price nearly all Nintendo games retain even several years after their… Read more... View the full article

Developer CD Projekt Red is still tinkering with Cyberpunk 2077 ahead of DLC Phantom Liberty’s September release. Case in point: The studio dropped a new patch for the open-world sci-fi RPG on June 20, detailing fixes for a number of bugs, including a few that seem to have been around since day one. Read more... View the full article

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Every time I hop into a lobby in Street Fighter 6, it feels like I’m one of the only people who has an avatar that looks just like a regular guy. This game’s character creator is wild, folks. You can create near-perfect recreations of just about anyone, or you can make some weird little guy, and if I’ve learned… Read more... View the full article

Square Enix’s once-abandoned Chocobo racing game, a Final Fantasy spin-off titled Chocobo GP, has received a second chance at life without all the bad microtransactions, which previously ended up nickle-and-diming players for game features. Read more... View the full article

Final Fantasy XIV is out on June 22, but you can play the opening prologue for free right now on PlayStation 5. You should. It’s incredible and the only thing I’ve wanted to play since I finished it last week. Read more... View the full article

Xbox announced a new wave of subscription service Game Pass titles in a June 20 blog post, and it looks like late June and early July will be stocked with hidden gems. Read more... View the full article

My fellow slackers, bohemians, and those who’ve made a point of getting through difficult challenges in life by exerting the least amount of effort, I bring you a success story. Recently, a streamer has climbed to the top of Fortnite’s competitive ranks by camping in the bushes and hugging the circle to victory. Read more... View the full article

Kaitlyn Siragusa—you’ll recognize her as variety streamer Amouranth—is leaving behind 6.4 million Twitch followers behind to stake a new claim on livestreaming platform Kick. Like other streamers fed up with poorly communicated changes around stringent monetization rules and an uncomfortable, confusing 50/50 revenue… Read more... View the full article

Not one to be left out of the Big Summer Video Game Revealapalooza, Nintendo has announced it’s holding a Direct presentation this week, and it will feature Switch games coming out in the second half of 2023. Read more... View the full article

Five people are currently missing after a tourist sub called the Titan tried searching for remains of the HMS Titanic. We don’t yet know why contact was lost, but the emergency search now underway has people pouring over every detail of the OceanGate Expeditions voyage and how the sub for it was built, including the… Read more... View the full article

If there’s a big enough data set to pull from, AI can create audio and visual replications of anyone suddenly saying and doing things they’ve never said before. You’ve probably already seen this in action, whether it’s those popular AI TikTok songs that show you what Ariana Grande might sound like singing a Taylor… Read more... View the full article

I played the original farming sim Harvest Moon: A Wonderful Life on my GameCube religiously as an 11-year-old. I don’t know why I was so drawn to it as a kid. I had no interest in farming in real life, but somehow was transfixed by it in a video game. I married the girl next door Celia, and we raised a son and grew… Read more... View the full article

Ruth Bosch is an artist who has worked for companies like League of Geeks and creative studio Volta, and who is now art director at Studio Fizbin, developers of the excellent Say No! More. Read more... View the full article

Grimace, an ancient McDonalds character who—recent marketing blitz aside—may be so unknown among younger readers they will actually need to consult a website to find out who the hell he is, has for a very long time had an extensive page up over at the unofficial McDonalds Wiki. Until this week, at least, when… Read more... View the full article

Next Fest is Steam’s triannual event where hundreds of developers upload demo builds of their games for you to try for free. And it’s one of the very few things in gaming that just feels unambiguously positive! Indie sits alongside—or often above—AAA, nothing is about gouging anyone, and it revives the lost art of the… Read more... View the full article

During 2023's Summer Game Fest, something really rather awkward became all too apparent as the gruelling hours of commercials wound on: there were no women on stage. At the time, Kotaku and others wondered of frontman Geoff Keighley why this happened, but answers weren’t forthcoming. Since, Keighley has spoken to… Read more... View the full article

Hello Ez841, Welcome to UnityHQ Nolfseries Community. Please feel free to browse around and get to know the others. If you have any questions please don't hesitate to ask. Ez841 joined on the 06/19/2023. View Member

Gaming still isn’t all about you. New data released by PwC shows that “traditional” games make up only 26.7 percent of the revenue earned by the U.S. games industry, the vast majority of 2022's $54.1 billion coming from social or casual games. Esports, meanwhile, contributed just 0.8%. Added together, that total also… Read more... View the full article

When it comes to buying Pokémon trading card packs, there’s pretty much one thing that people care about the most: pull rates. What are the chances of getting a special card in any given foil-wrapped packet? And with early 2023's Crown Zenith set, they suddenly got a whole lot better. Then, come the Scarlet & Violet… Read more... View the full article